08 March 2023
Mars has partnered with Conjure, the leading store-hailing service, to pilot on-demand mobile ice cream stores for its brands, including M&M’s, Snickers and Twix.
Launching in Los Angeles this spring
The initiative will see Conjure’s fleet of mobile stores equipped with Mars’ ice cream products, including pints, cookie sandwiches and bars, enabling customers to hail an ice cream store from ...