Amazon set to open first robotics fulfilment centre in Australia

Date : 17 March 2021

Rachel Sibson

Retail Analyst

Amazon is on track to launch its first robotics fulfilment centre in the market by the end of 2021.

200,000 sq m facility

If it stays on schedule, the new 200,000 sq. m. facility will open in late 2021. It aims to deliver a faster, more consistent experience for customers across Australia and is set to be the biggest warehouse in the country. As reported by, the FC could theoretically deliver products to 85% of the population in 12 hours.

The FC will use robots to speed order processing time by moving shelves to employees, therefore reducing the time taken to stow items for sale or pick for customer orders. The space allows for 50% more items to be stored per square metre, with a total capacity of 11 million items.

The next piece of Amazon's roll out

The new service is another step towards Amazon's entry into the Australian market. The retailer started trading in the market in December 2017 and has gradually enhanced its operations, rolling out services such as Amazon Prime, Fulfilled by Amazon and Amazon Pantry. It continues to expand its offer, launching Amazon Flex, an Uber style delivery service, a garden store, as well as registering the Amazon Pharmacy trade mark in early 2020. Amazon Australia filed revenues of AU$562m for 2019, an increase of 92.4% of the previous year.

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