Shopee to drive premiumisation through K-beauty brands

Date : 08 April 2021

Francis Ramos

Senior Retail Analyst

Asia-based ecommerce platform Shopee intends to premiumise its beauty offerings, by increasing its focus on K-beauty brands.  Sales of Korean beauty continues to grow in Southeast Asia and Taiwan Korean beauty products remain as one of the top-selling products of Shopee.  The retailer has seen…
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